The Media Content Creation programme is for anyone who wants to dive deep into creating impactful content across various digital platforms. You will learn how to produce engaging videos, write compelling articles, design visuals and even work with emerging technologies like VR and interactive media. The focus is not just on the creative side but also on understanding the responsibility that comes with media creation—like fact-checking and dealing with disinformation. It is a hands-on program that prepares you for real-world jobs in media, whether that is as a filmmaker, content creator, or digital marketing expert. 
If you are passionate about storytelling, technology, and shaping the future of media, this program is a great choice.

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Media Content Creation is a practice-oriented and theoretical degree programme focused on project development and the management of media content, aligned with the dynamic growth of digital communication. The curriculum covers issues related to methods of content creation – from conceptual development, through visual and audiovisual forms, to adaptation for various media platforms. The programme also includes analysis of created content in cultural, social and technological contexts.A key objective of the programme is to develop skills in critical media analysis, the conscious and informed use of digital tools, and the responsible creation of media messages.

https://international.uni.wroc.pl/sites/default/files/2024-02/Practical%20guide.pdf

Courses and modules you can expect:

• Autopresentation and Public Speech 
• Branding
• Media Law and Copyright 
• Digital Photography
• Analysis of Media Discourse
• Contemporary Polish and Global Culture
• Audiovisual Forms of Communication
• Social and Cultural Media Influence 

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The Media Content Creation programme prepares graduates to operate in creative and media environments where the ability to tell captivating stories, adapt to new technologies, and consciously shape content in public and digital spaces is of central importance.

Potential career paths include positions in:

• Social Media environement
• Professional photography
• Advertising
• Education
• Film or advertising agencies/companies
• Marketing
• Professional blogs production companies

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Main Requirements:

• Legalised Bachelor or Master degree certificate 
• Transcript of grades/supplement from bachelor or master studies (legalisation is optional)
• NAWA Director's Individual Recognition Statement*
• Certificate confirming English language proficiency at B2 level 
• Passport photocopy or ID card (EU candidates)
• Digital passport size photo
• CV
• Cover Letter

* Mandatory if the Bachelor/Master's diploma is issued in an educational system outside the EU/EFTA/OECD, United Kingdom, Northern Ireland, Ukraine and China, and if it is not covered by an international agreement.

Please note: Conditional admission is possible without legalisation or the NAWA Director’'s Individual Recognition Statement.

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Media Content Creation (English) - Impressionen zum Masterstudium

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Übersicht der Masterstudiengänge - University of Wroclaw

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Language Preparatory Courses:

We offer pathways to help you meet with language requirements necessary for admission! - Preparatory Courses, accredited by the Ministry of Higher Education at B2 level.

English Language Course: 

Department: English Language Centre
e-mail: elc@uwr.edu.pl
phone: +48 717 989 702
website: https://elc.uwr.edu.pl/courses/english-preparatory-course/

Polish Language Course: 

Department: The school of Polish Language and Culture for Foreigners
e-mail: sjpkc@uwr.edu.pl
phone: +48 71 375 25 70
website: https://www.sjpik.uni.wroc.pl/en

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Admission and contact information:

Admission system is open from 2nd February 2026 until 31st August 2026 via a link below:

www.international-applications.uni.wroc.pl

Admission Coordination Office at the Faculty of Social Communication and Media Studies:

ul. ?w. Jadwigi 3/4
50-266 Wroclaw/Poland
study.media@uwr.edu.pl
+48 71 375 21 62

Admissions and Promotion Coordination Office

ul. Ku?nicza 34,
50-138 Wroclaw/Poland
study@uwr.edu.pl
+48 71 375 28 77

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