Marketing: Profile

The full-time Master's program in Marketing offers you a practice-oriented education. It gives you the analytical and creative skills to develop marketing solutions that create value for consumers and customers.

Major technological advancements have changed the way we obtain information, make decisions, and interact. Marketing experts have to understand these changes and the way they affect strategies for new product development, customer relationship management, branding, and other marketing efforts.

The WU Marketing Master program prepares you for this challenging environment. It combines cutting-edge theory and practical applications. Students acquire the skills to create, communicate, and deliver value through customized products and services.

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weiter: Course Content »

Marketing: Course Content

Our MSc Marketing offers outstanding students a profound education in marketing and related fields like consumer psychology, business analytics, and sales management.
Students can choose from a number of different electives, such as High Tech Marketing, B2B Marketing, Doing Business in Africa, and Global Branding.

In your first year, you develop an in-depth understanding about marketing and learn how to apply key research methods. You gain knowledge in the areas of consumer understanding, marketing strategy, business models, as well as on various operational topics. Personal development courses complement the curriculum of the first year.
In your second year, you can choose electives across three areas of specialization: Current Challenges in Digital Marketing, Marketing for a Better World and Advanced Topics in Marketing.

Most electives are joint projects with companies, thus offering you the opportunity to apply your theoretical knowledge and come up with your own real life business solutions. Year 2 concludes with the final course Marketing 360 degrees organized in cooperation with national and international corporate partner and with your master thesis.

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weiter: Career »

Marketing: Career

Our program prepares future marketing specialists and executives for mastering the challenges of today's customer-focused marketing management.

Our students have an outstanding academic record and embrace international mobility. They have strong analytical and conceptual skills, an interest in analyzing practical issues, and in translating their findings into operational marketing plans. Company projects provide excellent opportunities to put their learning experience into practice.
Our alumni work in companies of all sizes and in all sectors - from large multinational FMCG corporations to small local consulting firms. Graduates have nearly endless opportunities when it comes to choosing a career, whether domestic or international.

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weiter: Admission »

Marketing: Admission

We are looking for ambitious Austrian and international students with outstanding qualifications and excellent social skills. Applying for our MSc Marketing is easier than you think. Show us why you are a suitable candidate for acceptance to our WU Marketing Master!

In order to apply for the MSc in Marketing you have to fulfill the requirements for application and to demonstrate your aptitude for the program. Please note: If one or more of the required documents are not provided, your application will be rejected.

You can find more information in the application guide here.

The application period is until March 8, 2021.

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weiter: Impressions »

Mehr Infos zum Studiengang? Besuche die Website!

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weiter: Masterstudiengänge »

Übersicht der Masterstudiengänge - WU Wirtschaftsuniversität Wien

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weiter: 5 reasons to study Marketing »

Marketing: 5 reasons to study Marketing

• You will acquire essential analytical and creative marketing skills
• You will be part of an international student community
• Excellent academic records: 10th worldwide in QS Masters in Marketing Ranking
• You will get in touch with many companies and corporate partners
• You will have excellent employment opportunities

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weiter: Online Information Day »

Online Master's Day

Interested in learning more about the Master's Programs at WU Vienna?
Then join the Online Master's Day on April 13th.

Find out more about the Online Days.

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weiter: Kontakt »

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