Marketing: Profile

The full-time Master's program in Marketing offers you a practice-oriented education. It gives you the analytical and creative skills to develop marketing solutions that create value for consumers and customers.

Major technological advancements have changed the way we obtain information, make decisions, and interact. Marketing experts have to understand these changes and the way they affect strategies for new product development, customer relationship management, branding, and other marketing efforts.

The WU Marketing Master program prepares you for this challenging environment. It combines cutting-edge theory and practical applications. Students acquire the skills to create, communicate, and deliver value through customized products and services.

Mehr Infos zum Studiengang? Besuche die Website!

weiter: Course Content »

Marketing: Course Content

Our MSc Marketing offers outstanding students a profound education in marketing and related fields like consumer psychology, business analytics, and sales management.
Students can choose from a number of different electives, such as High Tech Marketing, B2B Marketing, Doing Business in Africa, and Global Branding.

In your first year, you develop an in-depth understanding about marketing and learn how to apply key research methods. You gain knowledge in the areas of consumer understanding, marketing strategy, business models, as well as on various operational topics. Personal development courses complement the curriculum of the first year.
In your second year, you can choose electives across three areas of specialization: Current Challenges in Digital Marketing, Marketing for a Better World and Advanced Topics in Marketing.

Most electives are joint projects with companies, thus offering you the opportunity to apply your theoretical knowledge and come up with your own real life business solutions. Year 2 concludes with the final course Marketing 360 degrees organized in cooperation with national and international corporate partner and with your master thesis.

Mehr Infos zum Studiengang? Besuche die Website!

« zurück: Profile

weiter: Career »

Marketing: Career

Our program prepares future marketing specialists and executives for mastering the challenges of today's customer-focused marketing management.

Our students have an outstanding academic record and embrace international mobility. They have strong analytical and conceptual skills, an interest in analyzing practical issues, and in translating their findings into operational marketing plans. Company projects provide excellent opportunities to put their learning experience into practice.
Our alumni work in companies of all sizes and in all sectors - from large multinational FMCG corporations to small local consulting firms. Graduates have nearly endless opportunities when it comes to choosing a career, whether domestic or international.

Mehr Infos zum Studiengang? Besuche die Website!

« zurück: Course Content

weiter: Admission »

Marketing: Admission

We are looking for ambitious Austrian and international students with outstanding qualifications and excellent social skills. Applying for our MSc Marketing is easier than you think. Show us why you are a suitable candidate for acceptance to our WU Marketing Master!

In order to apply for the MSc in Marketing you have to fulfill the requirements for application and to demonstrate your aptitude for the program. Please note: If one or more of the required documents are not provided, your application will be rejected.

You can find more information in the application guide here.

The application period starts officially on September 1, 2021 and runs until March, 8, 2022.

Mehr Infos zum Studiengang? Besuche die Website!

« zurück: Career

weiter: Impressions »

Mehr Infos zum Studiengang? Besuche die Website!

« zurück: Admission

weiter: Masterstudiengänge »

Übersicht der Masterstudiengänge - WU Wirtschaftsuniversität Wien

Mehr Infos zum Studiengang? Besuche die Website!

« zurück: Impressions

weiter: 5 reasons to study Marketing »

Marketing: 5 reasons to study Marketing

• You will acquire essential analytical and creative marketing skills
• You will be part of an international student community
• Excellent academic records: 10th worldwide in QS Masters in Marketing Ranking
• You will get in touch with many companies and corporate partners
• You will have excellent employment opportunities

Mehr Infos zum Studiengang? Besuche die Website!

« zurück: Masterstudiengänge

weiter: WU Master´s Day »

Marketing: WU Master´s Day

Am 7. April ist WU Master‘s Day!

Möchten Sie mehr über die Masterprogramme an der WU Wien erfahren? Am 7. April ist WU Master‘s Day: Vor Ort wie online wird ein reichhaltiges Programm an Information zu allen Studienprogrammen, Studienzulassung und Leben und Studieren am beliebten Campus WU geboten.

Erfahren Sie mehr über die 7 deutschsprachigen Masterprogramme der WU, verschaffen Sie sich einen Überblick zu Programminhalten, Studienschwerpunkten und Spezialisierungsmöglichkeiten. In live Expert Talks stehen die Programme Rede und Antwort zum Studium an der WU, zum Thema Studieren und Arbeiten, über Karriereperspektiven, Projektarbeiten u.v.m

Hier geht es zum WU Master‘s Day

Mehr Infos zum Studiengang? Besuche die Website!

« zurück: 5 reasons to study Marketing

weiter: Kontakt »

« zurück: WU Master´s Day