Marketing at the University of Groningen

How to generate and use customer insights and create sustainable customer relationships?

In this programme, you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. We use state-of-the-art scientific knowledge in our teaching and invite guest lecturers from companies in all our courses. The MSc in Marketing comprises two profiles: Marketing Management (MM) and Marketing Analytics and Data Science (MADS) (formerly known as Marketing Intelligence).

Within the MM profile, you will gain insights into specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing.

Within the MADS profile, you will be educated and trained thoroughly on methods that allow you to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MADS profile are used as a basis for making research-based strategic and tactical marketing decisions.

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Marketing at the University of Groningen

You will follow high-level research-based Marketing Management or Marketing Analytics and Data Science courses through which you learn to generate customer insights and serve the market accordingly. In both profiles, you have specific mandatory courses and courses chosen from a list of electives.
Both profiles are rounded off with a 20 ECTS Master's thesis.
An overview of all the courses can be found on the degree website.

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Marketing at the University of Groningen

After completing this programme, you will be well suited for a career in marketing.
 

Marketing Management (MM) graduates might pursue careers as a Marketing Manager, Brand or Product/Product Category Manager, Sector or Account Manager, Customer Relations Manager, Marketing Strategy Consultant or Direct Marketing Manager. Marketing Analytics and Data Science (MADS) graduates might pursue careers as a Market Researcher in research and consultancy companies, a Market Researcher within an organisation, a Marketing Intelligence Expert, Data Scientist, a Customer Intelligence Expert or a researcher at a university (Research Master's & PhD programmes).

Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities reach worldwide, your degree will be highly valued in the labour market.

FEB Career Services
To support you in developing your career and strengthen your employability skills, our FEB Career Services empowers you to achieve lifelong success through various career services during your studies. In order to give you a better idea of your prospects after graduating, we have gathered some facts and figures from our alumni.

Job examples: 

•     Brand or Product manager
•     Customer manager
•     Marketing strategy consultant
•     Marketing researcher
•     Marketing or Customer intelligence expert
•     Researcher at a university (Research Master & PhD programmes)
•     Data scientist

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Marketing at the University of Groningen

The application deadline to begin in September 2021 is 1 May 2021. The deadline for February is normally on 15 October. To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management.

To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your previous studies. For more information, please visit: https://www.rug.nl/feb/apply-msc. If you have any questions concerning admission to this programme, please contact our Admissions Office: https://www.rug.nl/admissions.

To prove English proficiency, the following certificates are accepted: IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 24); C1 Advanced, C2 Proficiency (with minimum score 180).

A GMAT/GRE test is required from all candidates who obtained their bachelor's degree from a university in a non-EU/EEA country. For specific scores and exemptions, please see https://www.rug.nl/feb/gmat-gre.

Both GMAT and GRE are now being offered by mba.com and ETS as an online option to take from home worldwide.
Please check their websites for more information.

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Übersicht der Masterstudiengänge - University of Groningen

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Marketing at the University of Groningen

Programme options (more information on degree website):

• Double Degree Marketing and Information Systems (specialization)
• Double Degree Marketing and Finance (specialization)
• Double Degree Master China and the World Economy (specialization)
• Double Degree Strategic Marketing Intelligence (specialization)
• Marketing Management (MM) (profile)
• Marketing Analytics and Data (MADS) (profile)
• Digital Business Focus Area (specialization)
• Energy Focus Area (specialization)
• Master Internship (specialization)

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