Marketing and Business Innovation

Due to the growth in the knowledge economy during the last decades, focus on innovation ability is more and more important. Today, innovation is the most essential and central aspect of surviving the global competition and gaining market advantages.

The master programme in Marketing and Business Innovation is for the managers of tomorrow who wish to gain understanding of and insight into the entire organizational innovation process and how these processes are linked to key stakeholders such as customers, suppliers, knowledge institutions and public institutions. As a graduate you will understand the dynamics of innovation and knowledge and be able to cope with the many changing tasks you will be faced with.

MSc in Innovation Management becomes MSc in Marketing and Business Innovation
Please note that the MSc in Innovation Management has been renamed MSc in Marketing and Business Innovation due to restructuring at AU.

Specifically, graduates will be able to:

• evaluate the market potential of a new product or service
• assess the impact of a new innovation on the industry
• create and implement strategies related to innovation processes
• increase creativity and manage knowledge workers

Unique mentor programme

Students will be part of a mentor programme during their master studies. The academic world is thus anchored to the business world. The mentor programme will enhance students' personal and academic qualifications and transform theory and academic knowledge into development of new business areas in new or existing companies. 

Please note that teaching takes place at AU-IBT in Herning.